Born and raised in Saskatchewan with strong connections to the province, Shannon was recently the Director of Look Sport, and has worked on multiple NHL outdoor games, the Canada Games, Pegasus World Cup, Mosaic Stadium and Tim Hortons Field. She brings extensive experience in university athletics, partnership development, brand management and game day production for elite organizations including the Saskatchewan Roughriders, the Ottawa Senators, Carleton University and TSN (The Sports Network). She just completed two terms on the Board of Directors for the Football Canada board and is currently an elected Vice President on the Executive Board for Football Saskatchewan. She is also involved with KidSport Saskatoon.